The 23 April is the UNESCO World Book and Copyright Day. By celebrating this Day throughout the world, UNESCO seeks to promote reading, publishing and the protection of intellectual property through copyright. For this reason the European Writers’ Congress (EWC), the federation of 55 writers' associations in 29 countries of Europe, has started a campaign which is called “Texts Don’t Grow on Trees”.

The Authors' Rights Campaign will send out a broad media message on this day. It will be present with posters and flyers at different events. On its website the campaign will launch a video message (produced by the Swiss artist Rafael Sommerhalder), which can be downloaded and spread all over Europe.